As we covered in part one of this article series, many luxury watch manufacturers have rules prohibiting their authorized dealers from selling their products online. Is this rule fair and reasonable? As you may have guessed, the opinion of this author is that this rule is NOT fair. Why? Let's consider a few reasons:
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1) The internet -- the future is now.
The internet has become a virtual world encompassing almost all aspects of life; after all, it is known as the "information superhighway" right? People use the internet for social networking, shopping, medical advice, car repair and home improvement info, and much much more. Without the internet, chances are that many, if not most of us would not even know what luxury watch manufacturers exist. What's the point? When it comes to internet sales, many manufacturers need to "get with it." By using authorized online dealers to sell their products, more people would be aware of those products. This leads to the next point:
2) Accessibility to the consumer.
Right now, if I want to shop for many luxury watches from an "authorized" dealer, I have to travel at least 50 miles from where I live and in order to shop some of the more exclusive brands, I'd have to travel some 230 miles to Chicago, Illinois. So, my choice is either to buy from an unauthorized source OR travel significant distance. Some may say,"if you've got the money to buy a luxury watch, travel is no big deal for you." Okay, that may be true enough but what if the closest dealer still doesn't have the watch you want? The internet can allow for much greater choices than one local dealer.
3) Fakes -- fear vs. reality.
One of the reasons watch manufacturers say you shouldn't buy online is because you might unintentionally buy a fake. The concept is that if you buy a watch costing thousands of dollars without seeing it first you might get taken. What's the reality? Some fakes are so well made that you wouldn't know by looking at it that it is a fake until an expert tells you so. The consumer's only hope is to trust the manufacturer to direct direct him to a legitimate dealer and then trust the dealer to sell him a real watch. Why not do the same online?
4) Used market.
There is no authorized way for watch buyers to buy used watches and conversely for people to sell them. As a result, companies that deal in used watches are forced to warranty the products themselves. Consider the automobile market: if you buy a used car within the manufacturer's warranty period, the manufacturer's warranty still carries over to the new owner. Since cars cost tens of thousands of dollars, shouldn't a watch costing thousands also have the same policy?
I hope that after considering these points, you'll support the online watch dealers that have the watch you want to buy. In our next article, we'll consider the perils of buying watches online. Thanks for reading!
In our everyday lives, watches tend to have become an essential accessory. They are not only timepieces anymore. They tend to be an important part of the fashion industry and are associated with style. Whether it is a watch for men or women, it has a great significance. Luxury wrist-watches are not only the fashion and reputable brand name, but they are also high quality watches with premium pricing.
Although luxury watches tend to be expensive, because mostly they are either designer watches or are made by great brands, they are highly in Watch Brands demand and people want to wear them. When it comes to luxury watches, there are some watchmakers who are highly reputable and are considered the best. Some of these include Rolex, Cartier, Omega, Tag Heuer, Swatch, Ann Klein, Bvlgari, Breltling, Chopard, Guess, Tissot and others.
While watches made by the above mentioned watchmakers are very expensive, they are hugely popular, and people consider them the epitome of luxury and elegance. If one buys these watches on their outlets or from the conventional shops, they can be quite high priced. However, there are certain ways one can use to wear these luxury watches, which may otherwise be difficult to afford.
Luxury watches are considered as a status symbol, and there are many who want to wear these watches for several reasons. While these watches are otherwise very expensive, you can always look for them online on different websites, where they are sometimes available for affordable prices. However, if you are buying a luxury watch online, there are some considerations you would have to keep in view.
There are many websites that are the authorised sellers of various watch brands. Discounts are regularly offered on these websites, and they make luxury watches affordable for their customers. If you want to be able to afford a luxury watch, there are some tips you can avail. Other than shopping online, you should work on these tips if you want to be able to find affordable luxury watches.
If you are looking for affordable prices on luxury wrist-watches, you should avoid going to the mall to shop for them. There are many discount stores where luxury watches are offered for affordable prices. Shopping on a discount store may sometimes mean that you might have to get a watch that has some minor flaw in it. And, that would be the main reason for a luxury watch being sold on a discount store. However, the flaw is mostly either very minor or fixable.
Another way to be able to afford a luxury watch is to consider buying a watch that was launched in the previous season. A season old luxury watch would be relatively affordable and still new. The retail prices of luxury watches are really high, and one should avoid getting a watch for that price if it can be done.
Buying at a discount store for luxury watches is a good idea because the watch is in its perfectly new condition and still being offered at a lower price. The main reason due to which these watches are discounted is that they may be overstocked and are hence sent to the discount store.